I create Listening Experiences, musician-led first reactions to pop’s biggest records, for women 25–54 who want to hear the songs they love through fresh ears.
Built in the Swiftie community, now expanding to Hayley Williams and the artists their fans love next.
I’m a recording artist and former hooper from Sugar Land, TX. Listening Experiences are first listens filmed mostly from the driver’s seat, with one running challenge: don’t sing along. Off camera, I spent seven years running creative projects for Fortune 500 brands and now lead SOUNDMiND Creative, a creative strategy and production studio. I know both sides of a brand deal: the brief and the execution.
Women 25–54 in the US, who come for the music and stay for the reaction. TikTok is home base.
Source: TikTok Analytics, Oct 24 2025 – Oct 23 2026 · Instagram Insights, last 90 days · Engagement = (likes + comments + shares) ÷ views
Listening Experiences run 3–4 minutes and hold attention, so a partner gets a real moment in the video, not a three-second flash.
Founder Brenna Kane rode along. The challenge: I couldn’t sing along. Rituali then booked me to perform at their in-person event.
A first listen with the house rule right on screen: cracking means singing along.
The series came back after a break and picked up right where it left off, with the highest engagement of my last ten posts.
From the crowd at the Hayley Williams show, part of my YELYAH WILLIAMS series on TikTok.
The crowd cheered so long Hayley Williams had to ask them to stop. I caught the whole minute.
A full recap of the night, made in reply to a fan who spotted me in the crowd.
The creator and music industry rooms I’ve been invited into, and the stages I’ve played.
I hear songs the way a writer does. That’s why fans trust the take, and why they stay through the whole video.
Seven years of creative project management at Neighborly and Concentrix, now founder of SOUNDMiND Creative. Briefs, timelines and approvals handled.
Listening Experiences hold 45–60 seconds of average watch time, room for an integration people actually see.
A working performer who can bring the content to your event, not just your feed.
Rate card sent on request · ryantheson.team@gmail.com