I create Listening Experiences, musician-led reactions to the albums and tracks my comment section picks, for music lovers who want to hear the songs they love through fresh ears.
Built in the Swiftie community, from every track of The Life of a Showgirl through Reputation, and expanding to Hayley Williams and the artists their fans love next.
I’m a recording artist and former hooper from Sugar Land, TX. Listening Experiences are first listens filmed mostly from the driver’s seat, with one running challenge: don’t sing along. Off camera, I spent seven years running creative projects for Fortune 500 brands and now lead SOUNDMiND Creative, a creative strategy and production studio. I know both sides of a brand deal: the brief and the execution.
Made for anyone who loves music. Today the most engaged core is women 25–54 in the US, and TikTok is home base.
Source: TikTok Analytics, Oct 24 2025 – Oct 23 2026 · Instagram Insights, last 90 days · Engagement = (likes + comments + shares) ÷ views
Listening Experiences run 3–4 minutes and hold attention, so a partner gets a real moment in the video. And the format travels: to new artists and to the live show.
Founder Brenna Kane rode along. The challenge: I couldn’t sing along. Rituali then booked me to perform at their in-person event.
A first listen with the house rule right on screen: cracking means singing along.
The series came back after a break and picked up right where it left off, with the highest engagement of my last ten posts.
The format goes beyond the car and beyond one fandom: a crowd moment from a Hayley Williams show drew 40 shares, more than my other non-series posts combined.
The creator and music industry rooms I’ve been invited into, and the stages I’ve played.
I hear songs the way a writer does. That’s why fans trust the take, and why they stay through the whole video.
Seven years of creative project management at Neighborly and Concentrix, now founder of SOUNDMiND Creative. Briefs, timelines and approvals handled.
Listening Experiences hold 45–60 seconds of average watch time, room for an integration people actually see.
A working performer who can bring the content to your event, not just your feed.
Rate card sent on request · ryantheson.team@gmail.com